What Are The Best Social Platforms For Content Creators in 2025?
Facebook, IG, TikTok, X, YouTube, Medium etc
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Yesterday, I signed up for a new social media platform called Bluesky.
In case you’re wondering, Bluesky is essentially a clone of Twitter (or X, as it’s now called).
The site feels... familiar, yet slightly different.
I created my account, and spent an hour scrolling, exploring the interface, and trying to figure out what makes it unique.
This got me thinking about all the social platforms I’m currently active on, and it raised an important question:
What are the best platforms for content creators today?
More specifically, which platforms offer the highest return on investment for your time and effort?
Let’s break it down.
The Volume of Content on Social Media
Social media has evolved into an endless stream of content.
With A.I. tools like ChatGPT and Gemini, generating content has never been easier.
These tools can produce blog posts, tweets, images, or even entire marketing campaigns in seconds.
But with ease of creating also comes competition.
How do you stand out in a sea of noise if everyone can create content quickly?
To illustrate just how noisy it is, here’s a snapshot of the content posted every day on major platforms:
TikTok: 23 million posts
YouTube: 216 million videos
Facebook: 350 million posts
X (formerly Twitter): 500 million tweets
LinkedIn: 2 million posts
Instagram: 95 million photos/videos
That’s over 1.1 billion pieces of new content every day, and these are just six platforms.
How Long Does Content Stay Relevant?
One of the biggest factors to consider when choosing a platform is how long your content stays relevant after you hit publish.
After all, every piece of content you create takes time and effort.
Ideally, you want it to deliver value (and engagement) for as long as possible.
Let’s compare the lifespan of content across popular platforms:
TikTok
TikTok thrives on trends and rapid consumption.
Lifespan: Hours to a few days.
Your video’s success often depends on how quickly it gains traction. However, TikTok occasionally resurfaces older videos, giving them a second chance at virality.
For creators who thrive on trends and creative bursts, TikTok is a great option.
X (Twitter)
X is built for fast-paced, real-time conversations.
Lifespan: 15–30 minutes unless retweeted or replied to.
For coaches, consultants, and creators with sharp, engaging insights, X can be a goldmine—if you can cut through the memes and trolls.
Instagram
Instagram offers different content lifespans depending on the format:
Feed posts: 1–3 days
Stories: 24 hours (unless saved as Highlights)
Reels: 7–10 days, though some can stay visible longer with high engagement.
Instagram is perfect for creators in visual niches like photography, cooking, painting, or fitness.
Facebook
Facebook’s reach has declined, but it still holds value in niche communities.
Lifespan: 24–48 hours unless posts go viral or spark discussion in groups.
Facebook Groups remain a strong option for fostering deeper community engagement.
LinkedIn
LinkedIn offers one of the longest content lifespans among social platforms.
Lifespan: 2–3 days or more, depending on engagement.
For creators targeting professionals, LinkedIn is unbeatable.
Pinterest
Pinterest has exceptional content longevity.
Lifespan: 4–6 months on average, often longer.
Posts typically gain traction months after posting, making Pinterest ideal for evergreen, visual content like recipes, DIY projects, and infographics.
YouTube
YouTube is the gold standard for long-term content.
Lifespan: Months to years, depending on optimization.
Creators who focus on tutorials, reviews, or evergreen content can enjoy ongoing views and engagement.
Blog Content
Blog content shares YouTube’s longevity.
Lifespan: Potentially years, especially if ranked well on search engines.
Blog posts are perfect for creators who prefer writing and want to establish long-term authority.
Which Platform Is Best for You?
The right platform for your creator business will depend on your goals and also where your strength lies.
If you are camera shy, you can write on Medium or start a newsletter on Substack.
If you are charismatic and bold, you can create videos on TikTok or YouTube.
Also, your choice of platform depends on where your audience primarily hangs out.
Here’s a quick guide to help you decide where to focus your energy:
For Building Awareness
Best Platforms: TikTok, Instagram, and X.
These platforms are designed for fresh, engaging content, making them excellent for reaching new audiences quickly.
TikTok’s algorithm, in particular, excels at putting your content in front of viewers who don’t already follow you, making it a great tool for going viral.
For Professional Networking
Best Platform: LinkedIn
LinkedIn is still the best place to connect with industry professionals.
It’s the go-to platform for B2B creators, freelancers, and entrepreneurs looking to build credibility.
For Long-Term Content
Best Platform: YouTube
YouTube is the best platform for evergreen content.
You can use YouTube to build a library of tutorials, how-tos, and in-depth content.
For Community Engagement
Best Platforms: Substack, Bluesky, Discord
Platforms like Substack and Discord allow for more meaningful interactions with your audience.
Substack is great for growing your community. It has all the features you need; a newsletter, a feed, chats, and podcasts.
Bluesky, while still emerging, offers a promising space for connecting with smaller, niche communities.
Where Should You Invest Your Time?
The best platform for you depends on three key factors:
Your Content Style
Are you creating short-form videos or in-depth tutorials?
For quick, creative bursts of content, TikTok and Instagram are ideal.
However, if you prefer long-form content, YouTube or LinkedIn might be a better fit.
Your Audience
Where does your ideal audience spend their time?
For example, Gen Z audiences dominate TikTok, while professionals are more active on LinkedIn.
Go where your target audience already spends time.
Your Goals
Do you sell high-ticket products? LinkedIn might be a good fit.
Do you sell coaching programs? YouTube or Instagram will be the best platform to build your business.
Your time and energy as a creator are finite resources.
Focus on platforms that align with your strengths, content style, and audience needs.
Remember, you don’t need to be everywhere—you just need to be where it matters most.
Don’t Forget Your Email List
While social platforms are vital for building awareness and engagement, they are not the ultimate destination for your audience.
Social platforms are good for growing your brand but they are not the final destination for your audience.
Your mailing list is.
Your social media audience is fickle. Platforms can change their algorithms, or they can introduce paywalls or worst, they can disappear entirely (remember Vine)
Your email list, on the other hand, is a long-term asset you control.
It’s your direct line of communication with your audience, free from the whims of algorithm changes or platform policies.
As you start growing your audience on social media, create an email list so your creator business isn’t built on borrowed land.
Free Resources That Will Save You Time:
1. Viral Headlines Formula: Want to craft headlines that pull in clicks and drive traffic?
Grab my free guide here. This formula has helped countless creators get more eyeballs on their content.
P.S. If you enjoyed this newsletter, feel free to forward it to a fellow creator or share it on social media. You can also subscribe here if you haven’t already done so.
Great thought-provoking article. It is impressive the amount of content posted every day. I think behaviours change as per age range, I feel LinkedIn is working well, it is mostly trustworthy, and they are trying to control the reach and quality of the feed.
But considering there is an exponential growth in this creator universe, naturally people can flow to networks like Substack, to find micro-spaces and communities.
I did not know about BlueSky. Let's see how it goes.
Been using Pinterest more and i like how they manage analytics.