How to Write a Newsletter People Want to Subscribe To
A few more tips to help you write newsletters that stand out.
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Your inbox is likely flooded with thousands of emails.
I know because I’m subscribed to hundreds of email lists and newsletters.
Some of them send a daily email, some weekly.
I’m not very much an inbox zero guy, but I do my best to check out 60-70% of my emails.
Well, I’m an email marketer, so I don’t just read these emails; I also study a lot of them.
However, there are emails and newsletters I read religiously.
What makes these newsletters stand out from the rest?
Below, I’ll share tips to help you write newsletters that people look forward to reading.
1. The best newsletters aren’t everything for everyone.
Your newsletter needs a reason to exist.
When someone visits your page or sees your post on social media, they should instantly understand what your newsletter is about and why it’s worth subscribing to.
A strong promise answers this question: "What will I get out of this?"
Here’s a bad example: "Weekly thoughts and insights."
A better example will be: "Simple writing tips to help you grow your audience and get paid online."
The takeaway is this:
Be clear.
Be specific.
Your goal is to attract the right readers and repel the wrong ones.
2. Know who you’re talking to
Here’s another big mistake creators make all the time.
They write to a crowd.
Their message sounds too generic and loses the reader.
To fix this, write to one person only, i.e, your ideal reader.
Picture them in your mind.
What are they struggling with?
What are they curious about?
What kind of content would make their day easier?
When you understand your audience, your content becomes more focused and valuable.
3. People subscribe to your newsletter for a reason.
No one subscribes to help you out.
They subscribe because they think your content will make their life better.
So every issue needs to deliver something useful:
A tip they can apply.
A strategy they haven’t seen before.
A story that resonates and teaches.
Ask yourself every time before hitting publish: “Would I read this if it weren’t mine?”
The more value you deliver, the more likely people will stay subscribed, forward your emails, and maybe even become paid readers.
4. Make your content easy on the eyes
People don’t read newsletters like they read books. They skim.
That means your writing should be easy on the eyes:
Use short paragraphs (2–4 lines max).
Break up long sections with headers.
Use bullet points and numbered lists when possible.
Bold or italicize important phrases.
A well-formatted email makes a big difference.
5. Write like a human; people are tired of A.I slop.
Newsletters are personal. They land in someone’s private inbox.
So write like you’re talking to a friend.
Ditch the corporate jargon and robotic tone.
Instead, aim for a warm, clear, and relatable tone.
Share a personal anecdote.
Use contractions.
Be yourself.
People don’t just subscribe to content, they subscribe to people.
Let your voice come through in your content
6. Include a Call to Action (CTA) in every issue.
If you want your readers to engage with your content, give them something to do:
Ask a question and invite replies.
Link to a product or resource.
Encourage them to share the newsletter.
A CTA doesn’t have to be pushy. It just needs to be clear.
Every issue is an opportunity to deepen the connection with your reader.
7. Get feedback from your audience
Feedback is gold.
Ask your subscribers what they want more of.
Which topics do they enjoy?
What is confusing?
What do they skip?
This is easy to do.
Simply create a poll at the end of every issue for your subscribers to rate your post.
Or simply ask your readers what they want more of.
The responses to this will help improve your content further.
The more you listen, the better your newsletter becomes.
And when you improve your content, you improve your chances of growth.
8. Promote like a marketer, not a creator
Don’t be shy about promoting your newsletter.
Share snippets on social media.
Repurpose your content into short posts or short videos.
You don’t need to be salesy.
Just be proud of the value you offer and invite people to check it out.
If today’s newsletter gave you even one useful idea, you’ll love what’s inside my shop. I’ve created templates, guides, and resources designed to help you grow, and monetize your skills.
Thank you for the helpful tips.
Very helpful, thank you!