How Often Should You Send Your Newsletter? (Daily, Weekly, Bi-weekly?)
Finding the Perfect Newsletter Frequency for Your Content and Audience
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One of the first questions a coaching client asked me when they started their newsletter was:
"How often should I send it out?"
It’s a great question and one that doesn't have a one-size-fits-all answer.
Send emails too often, and you risk burning yourself out... or annoying your audience.
Send emails too infrequently, and people forget you exist.
The truth is, there’s no perfect schedule.
But there is a best schedule for you, based on your goals, your content style, and your readers' expectations.
Let's break it down.
Things to Consider Before Picking Your Frequency
Before you decide whether to hit send every day, once a week, or once a month, ask yourself a few important questions:
1. What does your audience want?
If your readers signed up for quick tips, daily ideas, or fast-moving news, they might appreciate more frequent emails.
But if they prefer thoughtful deep dives, weekly or even bi-weekly updates might be better.
Always think about the experience you’re creating for them.
2. What kind of content are you sharing?
Different types of content fit better with different schedules:
News, inspiration, quick tips → Perfect for daily emails.
Educational breakdowns, curated links, thoughtful essays → Work great on a weekly basis.
Research reports, long-form storytelling, industry analysis → May only need bi-weekly delivery.
In short, match the weight of your content to the pace of your publishing.
3. What can you realistically commit to?
This might be the most important point of all.
If you decide to publish daily but burn out after two weeks, it won’t help you or your readers.
Consistency is more important than intensity.
Pick a schedule you know you can stick with, even on your busiest, most chaotic weeks.
Daily Newsletters: The Good, the Bad, and When They Work
The Good:
You stay top-of-mind with your audience.
You build momentum and deepen the relationship faster.
It’s great for industries where things change rapidly (think news, finance, crypto, etc.).
The Not-So-Good:
It can overwhelm your readers (and yourself).
You need a steady stream of valuable, fresh content every single day.
Burnout is very real at this pace.
Best for:
Creators who share short, punchy ideas, news updates, or daily tips.
Think Seth Godin-style short thoughts or morning news roundups.
Daily also works well if you're covering topics where something new happens every day, like politics, stock markets, or tech.
Examples of Successful Daily Newsletters:
Noahpinion by Noah Smith: Daily political and economic analysis.
Morning Brew: Daily business news digest.
Milk Road: Daily news about crypto and web3 (in a fun tone).
Weekly Newsletters: The Goldilocks Option
The Good:
Frequent enough to build strong relationships, but not overwhelming.
Gives you time to create more thoughtful content.
Easier to promote and maintain over the long haul.
The Not-So-Good:
Less immediate engagement compared to daily.
You still have to show up consistently every single week.
Best for:
Most creators, writers, coaches, and business owners.
If you’re sharing useful tips, personal stories, case studies, or curated content, weekly is usually the sweet spot.
Examples of Successful Weekly Newsletters:
3-2-1 Thursday Newsletter by James Clear
The Profile by Polina Pompliano: Profiles of interesting people.
Growth in Reverse: Weekly breakdowns of how creators grow.
Bi-Weekly Newsletters: Quality Over Quantity
The Good:
More breathing room to craft amazing content.
Easier to balance if you have a busy schedule.
Allows you to go deeper into topics.
The Not-So-Good:
Fewer touchpoints can make it harder to build momentum.
If you're not careful, readers may start to forget about you.
Best for:
Thought leaders, researchers, deep-dive writers, or anyone creating very high-quality, long-form content.
Also, a great starting point if you're building your writing habit and want time to grow sustainably.
Examples of Successful Bi-Weekly Newsletters:
Stratechery by Ben Thompson: In-depth analysis of tech strategy and business models
Superorganizers by Nat Eliason: Deep dives on productivity.
The Diff by Byrne Hobart: Analysis of business and finance trends.
So… How Do You Choose?
Here’s the honest answer:
You won’t know what works best until you test it.
Start with what feels manageable.
Whether that’s once a week, once every two weeks, or daily, just pick one and commit to it for a few months.
Then:
Track your open and click rates.
Ask for feedback from your readers.
Adjust based on real results.
Pro Tip:
If your open rates are above 40%, you're doing great. Keep your current cadence.
If your open rates fall below 25%, it might be time to rethink your frequency (or your content strategy).
One important thing to remember is this: You train your audience on what to expect.
If they’re used to seeing you once a week and you suddenly start showing up daily, it might feel spammy, and you’ll risk more unsubscribes.
Start steadily. Build trust. Then experiment if needed.
A weekly newsletter you send every week is 10x better than a daily one you quit after two weeks.
To Recap:
Daily works best if you have quick, valuable content and can handle the pace.
Weekly is the go-to for most reliable, balanced, and sustainable.
Bi-weekly can work if you’re focused on quality and depth over quantity.
There’s no perfect answer.
Pick the one that feels sustainable, natural, and exciting for you.
The rest will follow.
A Few Quick Tips to Make It Easier:
Batch your content: Try writing 2–3 newsletters in one sitting. If you work a 9–5 job, do it over the weekend.
Use templates: Set up a simple newsletter structure you can reuse every week. Just swap out the content.
Stay organized with a Content Calendar: Even a basic calendar or a Notion board can help you plan topics and stay consistent.
Want to grow your newsletter faster?
I put together a free workshop called “10X Your Newsletter.”
In this short video lesson, I share 10 tips that helped me grow my newsletter and gain thousands of subscribers over the last 12 months.
If you're serious about growing your newsletter, click the button below and grab the free workshop.